Microencapsulated active ingredients can add real value and sensory moments of truth to a wide range of consumer products – allowing you to add physical and sensory benefits, increase engagement with your brands and make them more memorable.
Research has shown that
adding a signature fragrance to a brand experience can increase memorability and loyalty by up to 30%.
One of our latest innovation challenges adds a blend of active release essential oils with natural antihistamine properties to
disposable pillowcases for people with pollen, dust or pet allergies.
